Natahnya assists with specialized member services projects and is available for overflow client service assignments. Prior to joining ASMI, Natahnya was the director of membership with the American Correctional Association where she oversaw the development, planning, and management of the association’s membership initiative efforts, increasing membership totals by fifty percent within a two-year period. Natahnya developed and implemented membership marketing plans and strategies exceeding the membership recruitment /retention revenue goal in 2017 by twenty percent and successfully increased membership from two thousand to six thousand in a three-year span. She has more than 20 plus years of experience in membership and customer service in the non-profit sector. Prior to working at ACA, Natahnya worked for The National Society of Professional Engineers as the manager of membership where she managed the development and execution of membership recruitment and retention efforts. She developed and oversaw the onboarding and outreach to new members and coordination of ongoing communications with members, prospects, and lapsed members. Natahnya attended The University of the District of Columbia in Washington D.C., where she studied Social Work/Social Welfare. She joined ASMI in 2021.